Here are a few more projects for the road.
I’ve worked with a widely varied group of clients on a diverse set of problems. I believe this breadth and depth of experience is valuable for every project I work on. If there’s some type of project you’d like to see (or see more of), please let me know and I’ll try to put something together for you.
hedfonz fotography identity
Role: Design
This mark is for a photographer who covers the music scene in Chicago. To support the idiosyncratic business name and nature, the mark reads both as an eye as well as a head wearing headphones.
To give the photographer a unique and memorable way to simultaneously reinforce his identity and promote his work, the design vocabulary includes using images within the shape of the mark.
Innovationship Consultancy Web Site
Role: Design, Headlines
Innovationship is a consultancy which evangelizes for Design Thinking. In their seminars and workshops they challenge their clients to think differently and incorporate creativity into their everyday work processes.
They tasked me with creating thought-provoking messaging for their web site to introduce their ideas and offerings. I was asked to work within existing WordPress themes using as little customization as possible in bringing this to life.
The exploration, part of which is shown here, brings in whiteboard-type imagery, computer iconography and verbal cues to reflect their Silicon Valley heritage.
Hot Fitness Health Club Branding
Role: Design, consulting, copy
This identity was created for a Denver health club which caters primarily to women. The monogram within the mark hints at a heart shape – appropriate for their cardio emphasis.
The bold, clean and colorful presentation projects a vibrant and engaging presence. The imagery used in the system conveys a sense of fun and invites partcipation. The home page is shown on the right.
hot spots
Chevron Policy Collateral
Role: Design Direction, Design
Let’s face it, information management is not the most compelling subject matter. The people responsible for articulating corporate policy at Chevron knew this and asked us to create materials to engage employees through several channels.
The policy was rolled out with this lively visual treatment for the brochures and an internal web site which incorporated the same visual themes. The overall visual and verbal tone were designed to calm fears and generate interest even among those with technophobic leanings.
Materion Corporate Identity
Role: Design
Working with: Aspire Up
Named by Fortune as one of the 100 Fastest-Growing Companies, Materion provides highly engineered advanced enabling materials to leading and dynamic technology companies across the globe. Working with Aspire Up, I created their identity to convey a sense of precision, quality and collaborative spirit.
The identity they chose, featuring the intersecting triangles, is shown along with two other alternates from the design exploration.
back to topSo, what’s next?
Identity design:
xyberShield
Web site imagery:
GE
Or:
Drop me a line to discuss a project.