Coming up with bright ideas, both big and small.
GE is huge. They make just about everything – all the way from power generators down to light bulbs. The audiences for their products are obviously equally diverse. However, they are united by the need to feel reassured that the quality of GE products will improve their lives in some way.
GE Software Web Imagery
Role: Design, Illustration
GE is in the process of transforming the way they think about machines and the world we live in. By building in smart sensors which are networked to the “internet of things,” they want to revolutionize their businesses.
To help tell this story in a compelling manner, the new GE Software division asked me to create imagery for its web site. The images we developed call attention to the hidden technology within the familiar world.
Modular spots draw the user onward
These illustrations (from a larger set) were created to convey key concepts of GE’s Predix platform offering. The arrows as a device convey the digitally connected nature of elements within GE’s environment. In addition they unify the set visually and draw the user’s eye downward through the content.
GE Consumer Packaging System
Role: Design, Guidelines
Working with: Factor Design
In support of its “imagination at work” brand platform, GE needed to align the design of its consumer packaging with the rest of its visual language. This was no small feat as even within the realm of consumer products, the range of GE’s line is wildly diverse.
The solution is a system which includes elements to compete on shelf, supports the brand architecture with its tiered approach to marketing segmentation and clearly communicates product features and benefits.
back to topSo, what’s next?
Icons/spot illustration:
PartsRiver
Design system:
xyberShield
Or:
Drop me a line to discuss a project.